Details
Noon Goons, a men’s clothing brand, epitomizes the Southern Californian subculture through its unique designs crafted in LA’s Fashion District.
Established by Kurt Narmore due to a void in brands resonating with his aesthetic shaped by the local surf and skate scenes, he utilized his expertise in private-label manufacturing to create distinctive yet wearable everyday attire.
Since its debut in Fall/Winter 2016, the brand, with Paris-based Sam Jarou as the creative head, has expanded and engaged in notable collaborations with artists like The Weirdos and Chet Baker, reflecting a blend of subcultural roots with a modern fashion outlook.