We’ve always been drawn to the laid-back vibe of Southern California’s skate culture, but every skater knows the Bay has a scene of its own: steeper hills, rougher streets, and a creative energy that hits different. From the steep hills of Haight Street to the...
Marathon Burger, the beloved Los Angeles smashburger joint founded by Samiel “Blacc Sam” Asghedom in honor of his late brother, rapper and entrepreneur Nipsey Hussle, has officially opened its second location on the iconic Venice Beach Boardwalk. The grand opening took place on May 31, 2025,...
The wildfires that have broken out in Pacific Palisades and across Los Angeles have deeply affected us. As a brand rooted in the California skate culture, we can’t ignore the impact these fires have had on local communities, including skaters and small skate businesses. While we...
Los Angeles boasts a vibrant cultural scene, with a rich history of counterculture complementing its Hollywood productions. If you're cruising through LA, you might want to explore some alternative spots to discover unique musical, literary, or cinematic gems that are hard to find elsewhere. Here's a...
Cruisin City was born in LA. Although I grew up in Paris, France, I've been fortunate enough to travel to California from a young age, bridging two worlds of urban culture and skateboarding. Cruising the streets of El Segundo as a teenager and exploring the surrounding...
You've seen them, haven't you? Those cool people effortlessly glide down the street on their skateboards, defying gravity and looking fabulous. Have you ever wondered what it would be like to be one of them? To feel the wind in your hair, the adrenaline coursing through your...
For as long as I can remember, the Gel Lab has been hosting skate sessions every Wednesday in various LA skate spots. Whether it’s steep inclines for freeriding, parking garages for unlimited downhill action, or the steepest hills in Los Angeles to challenge yourselves to go...
Cruising is one of the most fun parts of riding a skateboard. Without knowing any tricks and just learning how to balance and turn on a skateboard, the fun starts. However, before you can start cruising—you will need to know 3 things: You need to know...
Skateboard fashion has been a major part of skate culture since the 1970s. Few other sports have created a global fashion phenomenon quite like skateboarding. From a simple Element tree logo t-shirt to high-end Supreme collabs with luxury brands, the way skaters dress has played...
Without skateboard brands driving the innovation of skateboard products, skateboarding as we know it may not be what it is today. In addition, without skateboarders who continue to buy products from these brands, the skateboarding industry wouldn’t be able to develop and progress — this...