• Cruisin City was born in LA. Although I grew up in Paris, France, I’ve been fortunate enough to travel to California from a young age, bridging two worlds of urban culture and skateboarding. Cruising the streets of El Segundo as a teenager and exploring the......

  • You’ve seen them, haven’t you? Those cool people effortlessly glide down the street on their skateboards, defying gravity and looking fabulous. Have you ever wondered what it would be like to be one of them? To feel the wind in your hair, the adrenaline coursing through......

  • For as long as I can remember, the Gel Lab has been hosting skate sessions every Wednesday in various LA skate spots. Whether it’s steep inclines for freeriding, parking garages for unlimited downhill action, or the steepest hills in Los Angeles to challenge yourselves to......

  • Cruising is one of the most fun parts of riding a skateboard. Without knowing any tricks and just learning how to balance and turn on a skateboard, the fun starts. However, before you can start cruising—you will need to know 3 things: If you are......

  • Skateboard fashion has been a major part of skate culture since the 1970s. Few other sports have created a global fashion phenomenon quite like skateboarding. From a simple Element tree logo t-shirt to high-end Supreme collabs with luxury brands, the way skaters dress has played......

  • Without skateboard brands driving the innovation of skateboard products, skateboarding as we know it may not be what it is today. In addition, without skateboarders who continue to buy products from these brands, the skateboarding industry wouldn’t be able to develop and progress — this......